Agri Aware has launched a new social media campaign called #FeedingtheFrontline. Through the campaign it aims to highlight to the public the important work Irish farmers and food producers are doing to produce safe and sustainable food every day of the week, a task which is more important than ever in light of Covid- 19.
For the coming weeks, Agri Aware will showcase videos on its social media of Irish farmers and food producers from a range of sectors where the farmers themselves will explain to consumers the important work they are doing on their farm to meet consumer demand and ensure the supply chain is not disrupted.
They will also explain the health and safety measures they are taking on their farm to prevent the spread of Covid-19.
Speaking about the new campaign, Agri Aware Executive Director Marcus O’Halloran said: “It is important that consumers are aware now more than ever that farmers across the country are producing meat, dairy, cereals, fruit and vegetables every day on their farm that fill the shelves of Irish supermarket and independent stores every day of the week.
“In light of the growing threat of Covid-19 farmers’ role as the backbone of the food supply chain in producing a continuous supply of food for consumers both at home and abroad needs to be acknowledged and valued.”
Visit @agriaware on Instagram, Facebook and Twitter to learn about the work Ireland’s #FeedingtheFrontline farmers are doing each day or check out our Youtube channel https://www.youtube.com/channel/UCjoxWCl3tagfMwh9cPnRsyQ
If farmers and food producers would like to get involved in #FeedingtheFrontline, please email your interest to firstname.lastname@example.org.