Skip to content

Festive Food Heroes campaign to shine a light on farmers and producers who make Christmas dinner possible

December 9, 2020

Agri Aware

Screenshot 2021-06-17 at 12.45.00

A Festive Food Heroes campaign has been launched by Agri Aware to shine a light on the farmers and food producers who make the nation’s much adored Christmas dinner possible.
Agri Aware, which is a non-profit, agri-food educational body, launched the campaign today to highlight the many faces who work around the clock to make our Christmas feast on December 25th each year a reality.

From the Brussels sprouts grower and the turkey farmer to the pork producer and the butcher, the campaign aims to show consumers that farmers and producers play a central role in the production of the food eaten and enjoyed by millions of people at Christmas time.

The campaign, which will take place on Agri Aware’s social media channels, will feature a range of different farmers and producers, and will run from today, Monday December 7th, all the way until Christmas Eve.

Farmers will explain to consumers the work they do to look after their animals and their crops to the highest standards all year round, in an effort to make sure families can indulge in a delicious feast full of fresh and sustainable Irish produce over the Christmas period.

Speaking about the campaign, Agri Aware chairman Alan Jagoe stated: “I am delighted to launch the Agri Aware Festive Food Heroescampaign which will run from today until Christmas Eve. Over the years Agri Aware has highlighted the benefits of eating sustainable and fresh Irish food produced by Irish farmers at Christmas time. This year we want to go a step further and highlight the farmers themselves, as well as the food, and to showcase businesses like the local butcher who make the Christmas dinner experience possible too.

“This year more than ever, it is important that consumers buy Irish, locally produced food and realise that farmers are the backbone behind the food eaten at Christmas. As a farmer myself I am delighted to launch a campaign that values Irish food, farmers and producers and would encourage everyone to follow Agri Aware’s social media channels to watch this campaign in action,” said Mr Jagoe.

The campaign follows on from successful social media campaigns Agri Aware has ran online this year to highlight the work farmers do such as #FeedingtheFrontline and #AgCredible.

To learn more about the campaign, visit @AgriAware’s Facebook, Instagram and Twitter pages and follow the #FestiveFoodHeroes hashtag. Visit  for more information.

If you are a farmer or food producer who would like to get involved in this campaign, email