Brian O’Toole, beekeeper with Leinster Honey speaking to visitors about all things bees; Pat O’Neill of O’Neill’s Dry Cure Bacon for cookery demonstrations and famed butter maker Breda McDonald who taught visitors the art of traditional butter making.
Agri Aware’s red shed at Tullamore Show is part of a significant campaign entitled ‘Many hats, one CAP’ being delivered by Agri Aware, the independent Irish agri-food educational body. The campaign co-financed by the European Commission aims to communicate the many benefits of the CAP to the general public and farmers, across Ireland. The message to this audience is clear, that CAP delivers a secure supply of safe, quality and traceable food that is affordable for consumers. In addition to producing this food under the highest standards, CAP also ensures sustainable management of our natural resources, our waterways, promotes biodiversity and aids in the development of our rural areas.
Chairman of Agri Aware, Richard Moeran said: “Agri Aware was once again delighted to be part of the Tullamore Show, one of Ireland’s largest agri-food trade shows. Being Ireland’s independent agri-food educational body, attending shows like this is very important as it provides us with a golden opportunity to come face-to-face with the farming community and the general public to communicate the key messages of our campaign in a simple and clear manner”.
Speaking at the launch Chef Edward Hayden said: “I am thrilled to be back with Agri Aware at Tullamore Show this year. Coming from a rural background and as a rural entrepreneur I see first-hand the role of CAP in everyday life. Farming is the lifeblood of our land and our people and exhibits like this are key in communicating the multi-faceted role the policy plays in our lives.”