​In 1996, a number of leading agri-food businesses identified the need for an independent body to provide the general public with information and education on the importance of agriculture and food to the Irish economy. As a result, Agri Aware was founded in 1996 by Bord Bia, FBD, the Irish Dairy Board, the Irish Farmers' Association (IFA) and the Irish Farmers’ Journal. Agri Aware is a charitable trust that is funded by the farming and agri-food industry (see patrons for details).

To convey the importance of the agri-food industry amongst the general public, Agri Aware delivers high impact educational and public awareness initiatives and projects for students and the general public.

Mission 

​The mission statement of Agri Aware is to 'improve the image and understanding of Agriculture, Farming and the Food industry among the general public'.

Objectives

• To improve the image of the agriculture, farming and food industries
• To promote greater awareness among the non-farming community of modern agriculture, the rural environment, animal welfare, food quality and safety
• To heighten farmer awareness of the importance of best farming practices in the protection of the environment, animal welfare and food safety
• To provide information about agriculture and food in schools nationwide to inform the non-farming community about the crucial role that the farming and agri-food industry play in the Irish economy